CIRCLES method by Lewis Lin Framework to answer Product Design Questions What is a product design question? What is CIRCLES? C => Comprehend the situation I => Identify the customers R => Report the customer's needs C => Cut, through prioritization L => List solutions E => Evaluation trade-offs S => Summarize recommendations C => Comprehend the situation For all questions, we can ask clarifying questions - 5W's and H What is it? Who is it for? Why do they need it? When is it available? Where is it available? How does it work? I => Identify the customers Focus on one customer segment or persona Examples of persona -> Food lovers Soccer moms College students Small business owners Beginners, Intermediates, Professional Build persona -> Name of the person and persona Behavior Demographic Needs & Goals R => Report the customer's needs Build user story template As a...